April 9, 2023

ByteNite exhibits at NAB 2023

Mark your calendar for April 14 -19 of 2023: ByteNite is taking its next major step and exhibiting at NAB! The NAB (National Association of Broadcasters) convention in Las Vegas is the premiere showcase for video and media companies around the world. This is the American equivalent of Amsterdam’s IBC, which is usually hosted in the fall (we attended this conference, too, last year).

What to Expect at NAB 2023

NAB began in 1923 as a small trade show for radio companies, and 2023 marks its centennial. Special events are set to commemorate “100 years of NAB”, including an opening party at Marquee Nightclub. The “Centennial Celebration Center” within the West and Central Lobby of the conference will feature a photo booth and free prizes for all attendees.

NAB draws an international crowd of professionals working in video streaming, TV, data storage, cybersecurity, FX, CGI, and more. Crowds exceeding 100,000 are typical, so it’s not surprising that NAB has been held at The Las Vegas Convention Center (the biggest single level convention center in the world!) since 1991. This year over 1,000 companies are set to exhibit, including roughly 140 newbies – ByteNite will be one of them.

Because NAB is so expansive, it divides the conference into three specialized “tracks” for the wide array of video and media professionals. The “Create” track caters to producers and on-air streamers. The “Capitalize” track features exhibits and talks for advertisers, marketers, and business executives in the broadcasting sphere. Finally, the “Connect” track targets engineers, coders, and technologists in the field of video production. These groups are clustered together across the three major halls of the convention center so attendees can navigate the space more easily. As a cutting-edge distributed computing software for video processing, ByteNite will have a presence in the last track alongside other big cloud computing and storage providers.

As a broadcasting conference, it’s not unusual to see “on air” talent at NAB. American celebrities ranging from the actor who played Sheldon on “The Big Bang Theory” to comic book maven Stan Lee and Apple co-founder Steve Wozniak have been in attendance in previous years. This year, the 74th annual Technology and Engineering Emmy Awards will be presented at the show, so video engineering legends may walk amongst conference goers.

Considering the impact of ChatGPT, it should come as no surprise that generative AI is set to be a hot topic at NAB. Text-to-video technology is spreading like wildfire across the tech scene. With threats of a recession looming in US news headlines, companies are also planning to address how media operations teams will deliver content with budget constraints. Though NAB began with a focus on hardware, remote workflows and cloud computing will be at the center of the conference in 2023. As always, brand new equipment and devices will be on display for attendees to demo.

On the encoding side, look forward to new technologies that address upcoming codecs like VVC, which can deliver 4K video over connections that were previously limited to SD. You might catch the ByteNite team hanging out at such talks as “Filling the Gaps in Video Transcoder Deployment in the Cloud” and “Creating Efficient Content Workflows for Broadcasters”. 

ByteNite’s homebase will be in pod W3421K in the “Connect Experiential Zone” on the left side of the West Hall. If you’re attending the conference, make sure you swing by to chat with our team and see our platform in action. There will also be lots of stickers, headphones, and custom M&M’s emblazoned with our “cloud squared” logo. We can't wait to see you there!

What We Will Showcase

We are thrilled to present our Video Encoding Platform at NAB 2023, the largest conference in the world for video production and delivery. Our platform is specifically designed to assist professionals in the broadcasting and online media industry to encode their videos quickly, cost-effectively, and reliably. By utilizing advanced distributed processing technology and collaborative computing, ByteNite has developed an innovative solution to hardware limitations, which has demonstrated up to a 10x increase in processing performance when compared to typical cloud-based solutions.

Our platform is also highly adaptable, offering a full suite of encoding options that can be customized to meet the unique needs of each customer. Additionally, our API allows for seamless integration with existing workflows and third-party applications.

During the NAB Show, we will be showcasing our various encoding options, such as the LCEVC codec and HLS output, along with our cloud storage integrations. We will be demonstrating how our system's speed and cost-effectiveness can help customers produce content with higher performance and scalability. Our team will be available to provide personalized guidance to attendees interested in learning more about how our technology can help them achieve their video encoding goals.

Save The Date

At NAB, we are excited to announce our new partnership with Storj, a fast, secure, and cost-effective distributed storage solution that allows companies to securely store their data on over 16,000 nodes worldwide for a fraction of the cost of traditional cloud storage. To celebrate our partnership, ByteNite will be holding a demo at Storj's booth (N1822) on Sunday, April 16th at 1:00 PM. During the presentation, we will showcase our Storj integration for storing customers' videos both before and after the encoding process. The combination of ByteNite's lightning-fast encoding and Storj's resilient and cost-effective storage has the potential to transform the world of video processing and production. Don't miss this opportunity to witness the joint power of distributed computing and distributed storage!

ByteNite's booth at NAB 2023


Lauren Glazer




Video Engineering

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